Challenges That A New Online Firm Faces:

Setting up an online marketing firm is never an easy task, especially when you are new to this field. An online marketing firm  has to think through various aspects (few of them mentioned below) before entering this field:

• The Business Model 
• The time period for the financial breakeven point to arrive.
• The investors 
• The team size & structure 
• The internal company organization & functional allocation 
• Website launch (this is important as going forward all public communications, sales pitches, client testimonials will act as a face for the company).
• Hires in the Sales Team, Calling Team, Account Management Team, HR, Finance, Website Developers have to have a minimum 2 yrs experience of working in similar organization.
• The internal vision & targets that you set for yourself & different teams.
• Tools & Resources, Consoles, Internal Reporting Software/Metrics you want to develop
• The Client Database/Industry/Portfolio that you wish to target 

These are few of the initial considerations that any entrepreneur or online marketing professional who by function has to manage operations, should consider, before setting entering this lucrative online space.